New Branding, Website & Logo
In exciting news, we are currently undergoing a facelift at Whitecliffs Foreshore Reserve which includes the implementation of a new logo. This will appear on all of our signage across the foreshore. The new logo consists of four symbols.
The first symbol is a soft blue shape to represent gentle bay waters, people coming together & our connection with the ocean including the marine life which inhabits it. Did you know Australia is surrounded by approximately 34,000 kilometres of coastline? We are responsible for managing 6 out of these 34,000!
To help conserve a healthy Port Phillip Bay, we can all strive to leave it in a better condition than how we found it. A simple way of doing this is by picking up and binning 3 pieces of litter each time we leave the beach. Imagine how beautiful & clean our coasts would be if we all did this!
The second symbol consists of leaves similar to Tea-tree & Moonah leaves; a representation of our diverse flora and fauna as well as the volunteer & committee conservation efforts. Did you know our foreshore is home to a remnant Moonah Woodland which consists of trees estimated to be up to 500 years old? This means they are the same trees that the Settlers who landed at Collins Settlement would have laid eyes on!
The third symbol is a representation of an Aboriginal symbol meaning “campsite” to represent how people engage with the land. At Whitecliffs Foreshore Reserve we acknowledge the Bunurong people as the traditional owners of the land that we manage, and pay our respects to their Elders past, present & emerging.
We strive to preserve and protect the land & work in close partnership with the Bunurong Land Council Aboriginal Corporation.
The fourth symbol is a bright shape, representing sand, sun & holiday recreation. Did you know that during summer we average less than 4 days of rain a month, meaning it is the perfect time of the year to enjoy our beautiful campsites & beaches. With over 160 campsites to choose from, there is something for everyone.
